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AI adoption: Progress or pilot mode? What your data tells us
On InnerGroup #MondayQuestion, I asked - Has the adoption of AI been as deep as you anticipated at the start of the year? Where...
May 26, 2025
Hidden tensions: What your internal team needs to unlock its performance potential
Marketing wants storytelling. Finance wants you to manage your payroll. The creatives want freedom. IT wants compliance. Everyone wants impact—but no one agrees on...
May 22, 2025
Why agile marketing must be adaptive
At InnerGroup, we’ve seen that agility improves not only when teams get faster, but when the system around them is smarter, and built to...
May 7, 2025
AI and offshore aren’t about replacement: They’re about reinforcement
Running an in-house agency (IHA) right now means balancing speed, capacity, and cost without compromising your team. And it’s getting more complex.
April 16, 2025
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