InnerGroup's executive chairman and co-founder of EKCS, Robert Berkeley, explores how the true strength of great in-house agencies lies not in processes or cost.....
Last month’s closure of Liquid Sunshine, the in-house agency at Keurig Dr Pepper, came as a surprise to some industry insiders. The shuttering occurred...
In-house teams in 2025 must flex and adapt. Discover why agility in talent, data, and benchmarking tools like InnerAssessment lead to in-house success.
In-house agencies drive brand innovation, yet overlooked at Cannes Lions—despite their mainstream impact, unique strengths, and rising influence within marketing...
Brand and performance thrive when aligned—working as partners, not competitors. Success comes from focusing on synergy instead of brand versus performance division...
By combining head and heart, statistical and contextual, quantitative and qualitative, InnerIndex identifies the opportunity gaps for marketing and in-house agencies...
A modular-first approach helps in-house agencies deliver mass personalization at scale by creating custom marketing assets from adaptable content for greater agility...
