InnerGroup

In-house Marketing Operations

AI adoption: Progress or pilot mode? What your data tells us

On InnerGroup #MondayQuestion, I asked – Has the adoption of AI been as deep as you anticipated at the start of the year? Where does your team stand today? Why did I ask this? Read out here.

Marketing teams today are like surfers riding a wave of constant change—and the tide is rising faster than ever

Explore key shifts in in-house marketing strategy: team growth, AI adoption, on-demand resources, and data-driven decisions. Discover how these trends empower in-house teams to become the AORs.