In-house strategy in the age of AI and co-creation
Fred Schuster of InnerGroup explains why briefs are no longer static documents but dynamic, data-informed systems.
InnerGroup
In-house Marketing Operations
In-house agencies face financial and AI pressure—experts on the way forward
Last month’s closure of Liquid Sunshine, the in-house agency at Keurig Dr Pepper, came as a surprise to some industry insiders. The shuttering occurred mere months after the 5-year-old shop received an industry accolade of 2024 In-House Agency of the Year…..
Why isn’t your in-house agency your agency of record?
The newly launched in-house marketing operations firm, InnerGroup, advocates for brands to maximize their in-house teams to accelerate brand growth…
