The elephant not in the room at Cannes
Something big was missing from last week’s Cannes Lions Festival of Creativity – the in-house agency leaders who turn the marketing engines of our industry.
InnerGroup
In-house Marketing Operations
How to build demand now and later
Brand and performance work best when they work together – not as rivals, but as parts of the same system. As Fred Schuster rightly says – It shouldn’t be about brand versus performance, it should be about brand and performance.
New InnerIndex benchmarks in-house culture
By combining head and heart, statistical and contextual, quantitative and qualitative, InnerIndex identifies the real opportunity gaps that businesses can close to increase performance.
Why the future of creativity demands a modular-first approach
Marketing is no longer just about ‘big idea’ brilliance. To stand out at scale, the most effective approach now lies in modular content; reusable, adaptable building blocks.
Hidden tensions: What your internal team needs to unlock its performance potential
Marketing wants storytelling. Finance wants you to manage your payroll. The creatives want freedom. IT wants compliance. Everyone wants impact—but no one agrees on the route.
Marketing teams today are like surfers riding a wave of constant change—and the tide is rising faster than ever
Explore key shifts in in-house marketing strategy: team growth, AI adoption, on-demand resources, and data-driven decisions. Discover how these trends empower in-house teams to become the AORs.
