In-house agencies drive brand innovation, yet overlooked at Cannes Lions—despite their mainstream impact, unique strengths, and rising influence within marketing...

Brand and performance thrive when aligned—working as partners, not competitors. Success comes from focusing on synergy instead of brand versus performance division...

A modular-first approach helps in-house agencies deliver mass personalization at scale by creating custom marketing assets from adaptable content for greater agility...

The newly launched in-house marketing operations firm, InnerGroup, advocates for brands to maximize their in-house teams to accelerate brand growth...