Industry pioneers launch InnerGroup™ to accelerate in-house marketing operations

Fred Schuster of InnerGroup explains why briefs are no longer static documents but dynamic, data-informed systems.

InnerGroup, the in-house marketing operations company, has appointed Sophy Regelous to the newly created position of EVP, Global Advisory.

This budget season everything is uncertain for marketers as companies across industries are pausing expansion plans, tightening their budgets, reassessing priorities, building scenarios.

InnerGroup's executive chairman and co-founder of EKCS, Robert Berkeley, explores how the true strength of great in-house agencies lies not in processes or cost.....