Campaign UK recently featured the announcement of InnerGroup’s partnership with Oystercatchers, focused on helping brands better integrate their in-house capabilities with external agency relationships.
As more marketing organizations expand their in-house teams, many are reassessing how internal and external resources should work together. Oystercatchers, a leader in agency advisory and roster design, brings strategic guidance on defining the role of external partners. InnerGroup complements this with our deep operational expertise in building, evolving and managing in-house functions from the inside.
As our CEO, Fred Schuster, explains in the piece, “Marketers need in-house agencies and external agencies to work in sync like never before. Oystercatchers has long been a force for marketing excellence, and by combining their strategic influence with InnerGroup’s operational and executional expertise, we can help brands move faster and operate smarter in increasingly complex times.”
The partnership gives brands a clearer, more connected approach to evaluating their current model, identifying capability gaps, and establishing the right balance between internal resources and external agency support. With new research from the In-House Agency Leaders Club showing continued growth in in-house teams, and nearly half aiming to operate as a lead agency, the need for a more unified operating model is increasing.
Together, InnerGroup and Oystercatchers will help brands design and run an ecosystem where in-house teams and external agencies work in alignment, not in silos.
Read the full Campaign UK article.
