AI adoption: Progress or pilot mode? What your data tells us
Half of in-house marketing teams have integrated AI into workflows; progress relies on starting small, setting goals, measuring impact, consistently refining adoption over time.
InnerGroup
In-house Marketing Operations
Marketing teams today are like surfers riding a wave of constant change—and the tide is rising faster than ever
In-house teams grow, adopt AI, use flexible resources, and leverage data-driven decisions—boosting agility to become central, adaptive drivers of marketing strategy.
