The elephant not in the room at Cannes
Something big was missing from last week’s Cannes Lions Festival of Creativity – the in-house agency leaders who turn the marketing engines of our industry.
InnerGroup
In-house Marketing Operations
How to build demand now and later
Brand and performance work best when they work together – not as rivals, but as parts of the same system. As Fred Schuster rightly says – It shouldn’t be about brand versus performance, it should be about brand and performance.
