The elephant not in the room at Cannes
Something big was missing from last week’s Cannes Lions Festival of Creativity – the in-house agency leaders who turn the marketing engines of our industry.
InnerGroup
In-house Marketing Operations
Hidden tensions: What your internal team needs to unlock its performance potential
Marketing wants storytelling. Finance wants you to manage your payroll. The creatives want freedom. IT wants compliance. Everyone wants impact—but no one agrees on the route.
